The WSI Internet Solutions Lifecycle

 

WSI's patent-pending Internet Marketing Lifecycle is a unique six-phased approach to Internet marketing that’s proven to generate results. Each phase of the cycle builds upon the previous phase, creating a complete marketing plan for your business that’s targeted and measurable.

 

Phase 1: Discovery – Creating Your Profile

The Discovery phase is all about making sure we understand your business before putting a new campaign into motion. WSI uses a series of proprietary tools and processes such as the WSI WebScan™ to analyze your business and develop its distinctive profile. This will uncover how your current website is positioned, if you already have one, how to improve its performance, and how Internet marketing can be used to enhance or replace traditional advertising efforts.

Phase 2: IBA – Internet Business Analysis

Once a profile of your business has been created, WSI will have the information needed to develop your Internet marketing strategy outline. This includes setting objectives and determining how best to implement the strategy given your budget. At this stage we also define who your customers are and how to communicate to them in a way that influences them to buy your product or service.

Phase 3: Build – Putting it All Together

The Build phase is where we combine the technologies and techniques needed to deliver the best results for your campaign. Your website is built according to your needs and budget; content is added and you review the final design.

Phase 4: Implement – The Dry Run

In the Implement phase your new Internet marketing solution is deployed online for the first time and your campaign goes “live”. This is where many Internet solution companies feel their work is done, but we know there’s more to it when it comes to delivering a real return on your investment.

Any successful advertising company will tell you that one of the most important steps in any marketing campaign is testing. This allows us to see what works best and to fine tune the strategy before rolling out your campaign in full.

Phase 5: Measure – Checking Results against Objectives

Far too often business owners spend money on advertising with no way of measuring how effective that advertising is. But you can’t manage what you don’t measure.

WSI uses the latest Web Analytics tools to monitor your campaign and track where your best leads are coming from, which pages of your website are the most popular and other important customer data. These reports are shared with you so that you understand how your campaign is performing and what can be done for even better results.

Phase 6: Manage Results – Where the Rubber Hits the Road

Once you understand where your best leads are coming from and what kind of sales messages generate the highest response rates, you’ll know where to spend your advertising budget most effectively for a healthy Return on Investment.

Throughout every step of your campaign WSI is there to supply you with insightful reports. It’s enterprise grade marketing intelligence made accessible to businesses of any size.

Click here to learn how your company's website can improve your bottom line.