Email Marketing
WSI Permission Based Email Marketing Tools
WSI offers full service email marketing programs that require no investment in hardware, software or additional personnel. Your recipients always have the option to opt out of receiving your marketing pieces.
Email marketing is so effective and so inexpensive that an entire industry has emerged to support it. A new millenium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.
Why Permission Based Email Marketing?
- Focusing on your existing customers is the number one way to boost profits.
- Email is a simple, easy way to stay in touch with your customers and offer value.
- Save time, energy and money while building a valuable, permission based, marketing list.
- Unmatched customer targeting and tracking capability.
- Lowest cost per unit of any advertising medium.
- Creates ongoing awareness of your brand.
- Email Marketing response rates are 20 40 times greater than traditional advertising.
- Collect email addresses, supply simple business graphics and text. WSI does the rest.
- All undeliverable email is monitored and your list is updated so it remains accurate and powerful.
- One-on-One Marketing send your customers what they want, when they most need it.
- Personalization research proves that personalized, relevant marketing returns the greatest results.
- Automated Contacts send thank you offers on important birth dates and customer anniversaries.
- Immediate Results over 80% of your responses to a promotion will happen within 48 hours.
Building Customer Relationships
So why is email marketing so important to your business? Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalized and relevant information you're sending them. It's about building customer loyalty and the Internet makes it easier than ever.
Don't Damage Your Reputation With SPAM
Did you know that if just one person marks your email as SPAM, you may get blacklisted from an email delivery server. Imagine all of the hard work you put into crafting the perfect email and it doesn't get to any of your customers! WSI best practices will ensure that your email campaigns are not tagged as SPAM and that you are providing relevant and important emails that are structured to obtain the highest response rate.
10 Best Practices for Email Marketing
People spend more time reading email than surfing the web. Dollar for dollar though, Email is one of the most cost effective means of communicating your message to visitors, prospects and customers.
Used consistently, you will enjoy an increase in the response from subscribers looking for more information or more orders. Read full article...
Do It Yourself Email Marketing
If you prefer a self service program and want a free trial, visit our partners at Constant Contact.
Or, sit down with a WSI Certified Internet Consultant to discuss a professionally managed Email marketing campaign for your business.
