Website Conversion Architecture - Converting Visitors to Customers

In order to move the visitor forward in your Sales Process we need to closely work with you and have a clear understanding of:

• Your products and services
• Your strengths and weaknesses
• What your are customers looking for
• Your offering
• Your competition
• Your sales process

Then we position your message so it is easy to read, easy to understand and helpful to your site visitors. By making information on your website clear and easy to navigate, we provide visitors with an enjoyable experience and encourage them to take the first steps to doing business with you

Setting Goals

This process involves analyzing the results you were achieving prior to working with WSI. Then together we establish some initial, measureable goals on how to improve the performance of your website including:

• Number of daily new visitors
• Number of pages visited
• Geographic areas that you want to target to attract new business
• Time a visitor stays on your website
• Number of people signing up for a campaign or newsletter
• Number of downloads of your recent whitepaper
• Number of registrations to an event
• Number of phone calls
• etc

Continous Improvement

• This process involves generating reports
• Analysis of the results obtained against your goals
• What went well?
• What needs to be improved? How?
• Setting new goals
• Planning on how to achieve those goals
• Implementing new strategies

This ongoing process removes the guess work, ensures you achieve your goals and generates a healthy Return on Investment!